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RookieUp is an online mentorship platform that connects aspiring creatives with experienced mentors for 1-1 video sessions. We are growing RookieUp into the go-to platform for personalized creative educational tracks paired with 1-1 mentorship for self-paced learning.

I am the lead creative force behind all things RookieUp, from the conception and development of the brand identity, to the website, as well as all marketing assets and promotional materials.

Sampling of eCommerce screens


Sampling of conceptual wireframes (clickable)

RookieUp Moodboard

RookieUp iconography sample

RookieUp postcard